WIN with Kellogg’s Breakfasts for Better Days and Tyranny of Pink COMPETITION CLOSED

Almost one in five children in South Africa start school every single day without having had any breakfast.

“A hungry child struggles to follow what is going on in the classroom,” explained Soweto Grade 2 teacher Khuziwe Shiba, who teaches at Ikwezi Primary School in Mofolo North, a school that will benefit from the Breakfast for Better Days initiative. “The kids who have breakfast come to school bubbly, loving, smiling and active, and look forward to the day ahead. The ones that don’t have breakfast are gloomy, tired, passive and don’t want to play or participate. They are unable to concentrate and easily lose interest.” 

Through its Breakfasts for Better Days™ initiative, Kellogg South Africa is ensuring that children across the country are starting the school day with full stomachs – providing them with a nutritious breakfast that is designed to fuel their bodies and minds for their morning lessons. Thanks to this community driven hunger relief campaign, 26 000 children are starting off their days with full bellies.

3-billion-better-days | Tyranny of Pink

I asked a few more questions about why this campaign matters so much, how Kellogg Company is making a difference in South Africa and how the public (you and me) can get involved. This is what they said!

Why is breakfast so important?

Breakfast provides the body and brain with fuel after an overnight fast – that’s where its name originates, breaking the fast! Without breakfast the body is effectively running on empty, it’s like trying to start a car with no petrol!

Those who make time for breakfast also decrease the chances of unhealthy mid-morning snack habits, which in turn could see healthier nutrition choices throughout the remainder of the day.

What schools/areas are a part of the initiative?

Breakfast for better days operates in 43 schools across four provinces

  • Gauteng
  • Kwa-Zulu Natal
  • Western Cape
  • Eastern Cape

How were these schools/areas picked?

The department of education helps Kellogg select schools based on certain criteria to ensure that the programme is rolled out where it’s needed the most.

What will this initiative change in the long run?

Locally, it’s making a real difference to the lives of 26 000 kids every school day. It’s putting our future leaders in a position where their little bodies and minds are fuelled by ensuring they start each school day with full tummies. This helps them concentrate in class and brings them one step closer to reaching their full potential. It’s also educating parents with limited resources to feed their families balanced nutritional meals and is encouraging children to dream big and reach their dreams. In the long run, we hope the initiative will have a positive impact on the lives of the children exposed to the programme.

Globally, the long-term goal is to provide 3 billion better days by 2025, the company will achieve this through the following:

  • Donating food to people in need, including 2.5 billion servings of food in partnerships with hundreds of food banks across five continents;
  • Expanding breakfast programs so that 2 million children worldwide can get the best start to their day;
  • Supporting 500,000 farmers, their families and communities with Climate Smart Agriculture practices to increase yields, improve climate resiliency and reduce post-harvest food loss and food waste;
  • Committing to 45,000 volunteer days by Kellogg employees at their local community food banks, community farms and breakfast programs; and
  • Engaging 300 million people to join Kellogg in its hunger relief efforts, through Kellogg commercial promotions, engagement online and social media participation.

What do you think is the next step for this project?

The initiative has served over 13 million breakfasts to children in need. That is over 390 000 kg of cereal and 1 300 000 litres of milk to date. It makes sure that there are 26 000 full tummies every school day across Gauteng, Kwa-Zulu Natal, Western Cape and Eastern Cape since 2014.

The next step for Breakfasts for Better Days is to expand its reach in South Africa and to help fuel the bodies and minds of even more of our future leaders.

How can the public get more involved?

Kellogg’s Breakfast For Better Days would love the public to help them to spread awareness around the issue of hunger in South Africa and why it’s important for the children in our country to eat a balanced nutritional breakfast every day before school.

You could win one of two of these amazing hampers worth R500 by helping us spread the word and create awareness.

To help create awareness around child hunger in South Africa, we’re giving away Breakfasts for Better Days™ product hampers to two lucky Tyranny of Pink readers. Simply follow the steps below for a chance to win a hamper.  Ts&Cs apply.

kellogg-hamper | Tyranny of Pink

The hamper consists of the following items: Corn flakes, Rice krispies, Coco pops box, Coco pops chocs box, Strawberry porridge, Frosties box, Special K bars, Rice krispies squares, Pringles x3 and Corn flakes mini packs.

For more information visit or @KelloggsZA on twitter.

To WIN, simply follow the steps below!

1.Share this article on either Facebook or twitter

[bctt tweet=”Enter here to win a breakfast hamper with Kellogg Company and Tyranny of Pink ” username=”tyrannyofpink”]

2.Visit Tyranny of Pink on Facebook and leave a comment on the article “WIN with Kellogg’s Breakfasts for Better Days and Tyranny of Pink”

3. Leave a comment below and tell us what you think of this campaign 

And if you’d like to get future updates, join our mailing list

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This competition is open to South African residents only and closes on November 15th. Winners will be announced within 7 days. If winners can not be reached within 7 days, new winners will be drawn.



  • Tracy Jacobs
    14th November 2016

    Excellent campaign, I really believe in children eating breakfast before going to school in the morning 🙂 – big companies like Kelloggs can make a huge difference in impoverished communities.

    • TyrannyofPink
      Tracy Jacobs
      14th November 2016

      Thanks Tracy! I agree, more companies should get involved. The world would be far better off.

  • Cornell
    12th November 2016

    As a teacher I see the effect of children not eating in the classroom and it is so negative! This is such a great idea and I will support it!

    • TyrannyofPink
      12th November 2016

      Cornell, nothing is worse than seeing those kids struggling to pay attention because they’re hungry! Thank you for your support.

  • Linda Laing
    9th November 2016

    I love the awareness being raised as to how many kids really do go without meals and I am happy that the focus is right here in South Africa and not elsewhere as our kids need assistance just as much as any other country.

    • TyrannyofPink
      Linda Laing
      9th November 2016

      I agree Linda. I think it’s such an important issue and really needs more awareness because no child should go hungry!

  • Rehana Seedat
    8th November 2016

    fantastic step in helping to create awareness around child hunger in South Africa. Great initiative by Kelloggs, this will certainly have a positive impact on the lives of the children.

  • Lynnith Andreou
    8th November 2016

    I think its excellent, and breakfast is so vital for children to concentrate on class. Hard to learn on an empty tummy.

  • Bianca Balutto
    7th November 2016

    It’s a great initiative

  • Jackie Katzen
    7th November 2016

    Breakfast is the most important meal of the day… they always say, eat Breakfast like a King!

    Its sad that so many children go to school with an empty tummy 🙁

  • Leanne Cherry
    7th November 2016

    Love this initiative, breakfast is actually one of the most important meals of the day. One can’t really get into the swing of things without it!

  • Melanie Blignaut
    7th November 2016

    This is a great initiative.

  • Carla Van Der Westhuizen
    7th November 2016

    Awesome initiative! I know that without breakfast I can barely function, Yet I have access to food all day everyday whenever I want. Children should not be starting their day without a meal. How can anyone expect them to function, to learn, to be active or just simply be happy without breakfast in their tummies? I often wonder how many children wake up and go to school with an empty belly. 🙁

    • TyrannyofPink
      Carla Van Der Westhuizen
      7th November 2016

      Thank you Carla. I can’t think straight when I don’t eat breakfast and usually for me, it’s because I’ve been lazy or I’m running late and not because I don’t have a choice. Not because there is no food in my house. I can think of few things worse than a hungry child. I love this initiative and I’m proud to be a part of it.

  • Megan Hartwig
    7th November 2016

    So glad I have found your site. Kellogg’s products are definitely what a child should have to start their day with….Great initiative!

    • TyrannyofPink
      Megan Hartwig
      7th November 2016

      Thanks very much Megan 🙂 I agree, it is a great initiative.

  • Carolyn Augustus
    7th November 2016

    Breakfast is so important for young minds

  • Keri Stroebel
    3rd November 2016

    Fabulous initiative! I can’t imagine it, poor kiddies! If my name is drawn to win the hamper, please donate it to a school in need <3

    • TyrannyofPink
      Keri Stroebel
      4th November 2016

      Thanks very much Keri! That’s a really lovely offer <3

  • Simone
    3rd November 2016

    Despite what anybody thinks of the nutritional benefits of Kelloggs….. there are surely worse things one could be eating. The initiative is doing something to help kids that otherwise would possibly not have a meal. We make sandwiches on a Tuesday to send to my daughter’s school that they take to a school where there ae less fortunate kids.. Each grade gets a day. I do not send Low GI bread or the best nutritional sandwich, but we do what we can. I think it’s a great initiative. As mother we are so much more sensitive to the plight of starving kids I think, so I’m happy for any help a child can get at having a meal. I don’t love my kids eating coco pops for breakfast because of the sugar content, but heaven knows they eat a lot of coco pops, rice krispies, corn flakes, etc. #MomLife

    • TyrannyofPink
      3rd November 2016

      Simone, I love your attitude and agree with you fully! We don’t eat unhealthy food in general in my house and eat a lot of fresh fruit and vegetables and yet on some days, my son eats fish fingers too. Not the healthy option but when you’re dealing with everything going on, sometimes you’ve just got to do what you’ve got to do. I LOVE your daughters schools initiative. I wish more schools did things like that and it’s great that parents like you participate. Good for you! Thanks for your very insightful and honest comment.

  • Joan
    3rd November 2016

    While breakfast is important kellogs is not a company that works for the interest of these students but is using you for their marketing. Have you looked at the ingredients in their cereals? It’s mainly colorants and sugars. I wouldn’t feed my kids that..

    • TyrannyofPink
      3rd November 2016

      Hi Joan – Thanks for your comment. I appreciate that it may not be the healthiest option in the world but have you been around these children? Have you worked with kids who are so hungry they can’t focus? I’m going to assume you haven’t. So unless part of your plan is to create some sort of “healthier” feeding scheme that reaches this many children, perhaps you should be thankful that your kids will probably never have to go hungry. So while they are “USING me for marketing” – I HAVE worked with these kids and I DO know what it’s like for them. Happy boycotting.

      • Joan
        3rd November 2016

        Sorry you feel that way, doing research regarding their business projections and came accoss this. With a 40% gross profit margin and huge decline in sales recently your initiative comes just at the right time.. Big corporations like these are not working for the interest of mankind.

        • Michaela
          6th November 2016

          Regardless of their reasons for the campaign or the fact that most of their products are not the healthiest start to the day, this initiative is making a difference in the lives of hundreds of thousands of little hungry children who would otherwise go to school with a grumbling empty stomach and stay thay way until dinner.
          I’m a ‘health freak’ who is anti sugar, anti-preservatives, anti- gmo etc and I dont even buy kids cereals for my child however I would gladly feed my son a bowl of cocopops if that was his only chance to function for his day and not have him go to school hungry!
          I’m also pretty sure that the feeding scheme would be based on peanut butter sandwiches and bowls of warm porridge and not the expensive Kellogs products….
          So to Tyranny of Pink, good for you for being used by a conglomerate like Kellogs to market their product in an effort to save themselves through an initiative that actually will change lives!

          • Joan
            6th November 2016

            Sure, there are very short term benefits to initiatives like these. My criticism is not directed at feeding schemes or this blog but rather at corporations and their false pretences.

            I have quoted a part from keynote speech of Kenneth Neil Cukier,
            Tokyo Business Correspondent (The Economist) below for your interest;

            “CSR is wrong if it uses company assets to further a social agenda that does not bring in profits to the company — for example, by donating to charity. “The business of business is business,” is this view. Managers have no right to spend money on true CSR: it’s not their money to spend, it belongs to the shareholders. They are simply fiduciary stewards.

            CSR is wrong or probably done badly if it tries to remedy a social problem that is rightfully the purview of government, not the private sector. For example, pollution controls sound like a good idea, but it might make more sense that government regulate this, than ask for business to develop standards as part of a CSR policy.

            CSR is unnecessary self-congratulations if it advances the company’s interests, such as enhancing the firm’s reputation. In such cases, it is something the business should probably be doing anyway. Calling it CSR just dresses it up.”

  • Enricoh Alfonzo
    2nd November 2016

    YAY!!!! kelloggs is one of my all time fav breakfasts,
    it’s not like the other cereals with all their crazy flavors and what not, yet it tastes so so amazing! I love kelloggs.
    Awesome campaign. Goodluck to everyone.

  • Sara
    2nd November 2016

    I think that this is a great initiative.

  • Sayuri
    2nd November 2016

    Breakfast is the most important meal of the day . What a Great initiative

  • Chastin Dreyer
    2nd November 2016

    A great initiative, our school feeds quite a number of kids every day a good breakfast is so important personally we do breakfast from scratch and cereal on weekends though

    • TyrannyofPink
      Chastin Dreyer
      2nd November 2016

      I think so too and I love that your school does that. I wish more schools could have feeding schemes because it makes SUCH a massive difference.

  • Letisha Weyers
    2nd November 2016

    Love this initiative! No child can concentrate on a empty stomach!

    • TyrannyofPink
      Letisha Weyers
      2nd November 2016

      Totally agree – no child should have to either!

  • Sharleen
    2nd November 2016

    Breakfast keeps us all going. What a Great initiative

  • Bonnie
    2nd November 2016

    Great initiative. I can’t imagine trying to focus the whole day while trying to ignore your hunger. ?

    • TyrannyofPink
      2nd November 2016

      No, I can’t imagine that either. I skip one meal and feel so sorry for myself. Imagine having no choice.

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