A question of why, when the doubts start to creep in
The last couple of weeks, Facebook has done the best it could to destroy me. I’m not joking. They changed their algorithm and it has KILLED my blog. Well, almost. So much of my traffic was from Facebook and as the weeks went by, I watched my blog drop off the face of the relevant earth. Seriously, I was right up there with those flat earthers because I watched it walk into the sunset and jump right off the edge. It really made me question what this is all about anyway.
Just like that, my traffic dropped to almost nothing.
For a long time, I’ve read a lot about HOW to build your blog. I know what the tricks are and I know how to make people read your blog (basically write to solve their problems) but I’ve also read a lot about creating good content that you feel you know well and people will read it.
I didn’t pay much attention to it though because this blog wasn’t about making money. It wasn’t and still isn’t about selling out or doing what needs to be done so that brands will work with me. Sure, I do work with brands IF their content and product suits my audience and my style. I will never work with anyone that I don’t fully support.
In short, I write about what matters to me.
This blog is my space in the world to get my very opinionated feelings out into the world… and I love my blog. The fact that I have readers is a lovely bonus BUT if I’m honest with you, and myself, it hurts to suddenly find that no one is reading it anymore.
People make comments like “oh, have you stopped blogging?” or “I’m really missing your blog these days” because in a world over saturated with information, my blog is being drowned out and no one is seeing it. And I’m over here blogging my heart out!
So, I did what any sane person would do.
I had a freaking hysterical melt down and I turned to my best friend twitter for comfort. I tweeted about how I’m struggling with this whole blogging thing and to my great surprise MANY people wrote to me and tweeted me and responded saying how much my blog has helped them, means to them, has affected their lives. I was GOBSMACKED!
I think people don’t realise how much it actually means to us as bloggers to know that people are reading but most importantly finding VALUE in the words we pour into the world. I can’t even explain how much these comments changed my mind about giving up.
I was literally ready to throw in the damn towel. Which is funny because I write for me mostly and yet the lack of views on my blog made me question why I bother. I mean, I may as well keep a diary if no one reads my blog because it would be a hell of a lot cheaper and less time-consuming.
ANYWAY I know I’m waffling quite a bit but it has been a rough few days and thankfully I’m over the whole why do I even bother thing.
Thank you for lifting me up and showing me you actually care and most importantly thank you for sharing ALL my posts in my Facebook page after I reached out and asked for help. Thank you!
After my giant emotional crisis
I sat down and thought about what this blog means to me and WHO I actually do write it for. I already know that the people reading my blog are women between the ages of 25 and 45 ish… there are some outliers but that’s the bulk of my readership but WHY exactly am I writing this blog.
And here’s what I came up with…
I write this blog, to encourage, inspire and empower women (you all knew that right?). I want women to be more themselves and be more okay with not fitting into any of the moulds that society expects them to fit into.
I want to encourage women to speak up, to stand up, to stand tall and be heard! I want my blog to make women feel powerful and empowered with the idea that they matter. Because we do.
It doesn’t matter what our roles are.
Whether we work full-time or part-time or not at all. Whether we have kids or don’t want kids or hadn’t really thought about it yet. ALL those different types of women are the women I write for. I write for women who aren’t always so sure of themselves. Who sometimes need a little encouragement to stand up and speak for themselves.
I write this blog because I am passionate about showing women that you can define success as any damn thing you want it to be. I am passionate about showing women that speaking up doesn’t mean you’re a bitch. It just means you have a voice and you’re not afraid to use it.
I want women to know that they are valid, their opinions are valid and they can and should stand tall.
THAT is why I write this blog. And honestly, I feel a little silly that it took me this long to figure it out anyway.