If you often find yourself thinking “if only I could…” but your self-doubt holds you back then this is the place for you.

Tyranny of Pink is about living intentionally, with a focus on living life positively, purposefully and authentically. It’s about being true to yourself and living unapologetically.

Intentional living is a lifestyle based on values and a conscious attempt to live in accordance with those values. It’s about knowing what you value and doing what you do with that purpose in mind.

To live with intention, you need to be aware of what matters to you and you need to make sure that your actions are in line with those values and purpose.

I want to empower you to design your intentional life and business by helping you figure out your values, your purpose, set goals and put plans in place to help you embrace who you are, believe in yourself and start living your empowered and authentic life!

Living with intention - Design a life you love! | Tyranny of Pink


Hello! I’m Jonelle.

Hi, I’m Jonelle, an empowerment strategist, story-teller and writer with a Master’s degree in social development and a passion for helping individuals to design their intentional life. 

I provide guidance, advice and strategies for women who are ready to stop playing small and embrace their goals and authentic lives. I also help entrepreneurs, start-ups and new bloggers develop strategies for success and content that sells. If you’re ready to finally get that project started, I can help you with planning and help remove that feeling over being completely overwhelmed!

Why I decided to follow this path

In October 2014, I found myself unhappy with my life and the path it was leading me down. I was that person trying to make everyone happy, living a life that no longer served my purpose. So I quit my full-time job and decided it was time to do things that make me happy!

Jonelle - Tyranny of Pink

In September 2015, I had my first child, Oden. His journey into this world nearly killed me and I found myself in ICU and on life support.

I woke up post surgery with an unexpected stoma and my whole life completely changed. I found myself fighting desperately not to die.

I realised in that moment, that I am finally living my authentic life and being exactly who I am meant to be. I made a promise to myself to never try to live up to anyone else’s expectations or try to be anyone I’m not.

I’ve finally learnt the art of self-acceptance and I’ve never been happier. Never again will I subscribe to someone else’s dreams. Now, I want to empower you to do the same. 

Be Unapologetically You!  



Jonelle | Tyranny of Pink

You can email me at jonelle@tyrannyofpink.com




7 Discussion to this page

  1. […] came across Jonelle at The Tyranny of Pink this week. This quote is from her About Page and I love it. I’ve come to this place myself and it’s wonderful. If you head over to […]

  2. […] tag Jonelle from Tyranny of Pink; Zoey from BornGeek, Cassey from Bits and Pieces, Zayaan from Surviving the Madness and Celeste […]

  3. […] Coming up In the next 2 weeks there will be a story about an amazing fellow blogger who I adore who also became a brand new mommy on Friday!! (A million congratulations Jonelle) […]

  4. Great to “meet” you here. I love the traveling bit!

  5. abdia says:

    Jonelle you are an amazing soul and inspired me by the way you listen with not only your ears, but with your eyes as well. With Gratitude for sending me your blog. Abdia

    • TyrannyofPink says:

      Thank you so much Abdia. What a lovely comment. Thank you so much for popping by my blog and leaving this wonderful comment. 💜

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